Benefits of Organic

Presentation at the MOSES Organic Farming Conference – Getting the Organic Message Out to Consumers | 2005

Getting the Organic Message Out to Consumers Presented at the MOSES Organic Farming Conference LaCrosse, Wisconsin February 25, 2005 Roger Blobaum We need to do much more to document the benefits of organic farming and to convey this information to others.   Surveys of organic farmers show they feel that educating consumers about these benefits is a high priority. Educating consumers also is a high priority of the Organic Trade Association, which recently set up the Center for Organic Education and Promotion to research and convey the benefits of organic food and farming to both consumers and the general public.   We are pleased that its director, Mark Davis, is able to be on this panel to discuss the important work underway at the center. The title of this workshop, “Getting the Organic Message Out to Consumers,” reflects this broader approach. But it is still too narrow. Most would agree that consumer education is where the immediate need is greatest. But we also need to convey organic benefits information to farmers thinking about switching to organic, educators and researchers, bankers and other agricultural lenders, consumer and environmental and animal protection organizations that support organic farming, state and national policymakers, and the media.…

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